Building Bridges Between Markets
Headquartered in Hong Kong, SINOH connects international buyers with manufacturers and suppliers across Asia — from sourcing to shipment.
Established in 2010 to Simplify International Trade
HONG KONG SINOH INVESTMENT CO., LIMITED was established on 24th August 2010 with a vision to create stronger commercial connections between Asian manufacturers and international markets. Our role is to help customers navigate the complexities associated with identifying suppliers, sourcing products, negotiating commercial requirements and coordinating international procurement. Rather than functioning solely as a product reseller, our business model is built around becoming a long-term sourcing and trading partner — one that grows with your business and understands your market requirements.
Vision & Mission
Our Vision — A Trusted International Trading Partner
To become a trusted international trading and sourcing partner connecting Asian manufacturing capabilities with businesses and emerging markets worldwide.
Our Mission — Simplify International Procurement
To simplify international procurement by connecting customers with suitable manufacturers, competitive products and reliable supply-chain solutions.
From Founding to Global Reach
Founded in Hong Kong
HONG KONG SINOH INVESTMENT CO., LIMITED was established on 24th August 2010 with a vision to bridge Asian manufacturing with global markets.
Multi-Sector Expansion
Extended sourcing capabilities across five principal sectors: Industrial Machinery, Energy & Electrical, Construction, ICT & Electronics, and Automotive.
Global Market Reach
Established active trading relationships across Africa, the Middle East, Asia, and Europe, with sourcing networks spanning China, Vietnam, Malaysia, South Korea, Japan, and India.
Special Procurement Desk
Launched dedicated special procurement services for complex, project-specific sourcing requirements beyond standard catalogue offerings.
Asia Sourced. Globally Delivered.
Our sourcing strategy is centred on Greater China and supported by developing relationships throughout major Asian manufacturing markets. This positions SINOH as a single commercial gateway to Asia's most productive manufacturing regions. We serve businesses, distributors, contractors and institutional buyers across Africa, the Middle East, Asia, Europe and international markets — providing B2B-focused solutions designed for scale.
Start a ConversationSourcing Regions
Target Markets
Our Core Values
Integrity
Transparent commercial relationships built on honest communication and reliable follow-through.
Partnership
Long-term sourcing and trading relationships rather than transactional one-off engagements.
Efficiency
Streamlined procurement coordination that reduces complexity and saves time for our clients.
Precision
Careful supplier evaluation and quality-control coordination to meet exact specifications.
Our Leadership
The team guiding SINOH's strategy, trade operations, and global partnerships.
Mr. Tag Lee Sean Hsiung
Managing Director
Corporate Services
Wong Kee Tuan
Head of Legal Department
Donald Ho Shao Jie
Company Secretary
Goh Sin Luk
Financial Coordinator
Ekisowei Mark
IT Manager
Sales & Trading
Park Seok Jun
Overseas Sales Director
Ivy Mai Jing Ting
Sales Operation Director
Jerry Xiao Jia Yu
International Trading Director
Chan Chun Hoe
Sales Representative
Business Development & Client Relations
Samuel Sim Chin Cheng
Business Development Director
Charlie Shak Kum Choy
Business Development Consultant
Wong Ming Lee
Account Director
Wilson Oo Wen Seng
Relationship Director
Marketing
David Ho Geok Chai
Marketing Manager
Mike Hii Kien Tong
Property Marketing Manager
Soh Hai Long
Marketing Strategy Analysis Manager
Timothy Ng Yin Harn
International Marketing Manager
Projects & Construction
Ar. Mitchell Tony Anak Mos
Architect
Ting Yew Kin
Consultant Quantity Surveyor
Tang Hung Chai
Site Manager
Bjorn Julian Poh Thian Xin
Architectural Glazing
Lee R S Anak Richard W
Health, Safety, Environment Director
Ready to Source from Asia?
Submit your procurement requirements and our sourcing team will evaluate your needs.